DESIGN. ADAPT. EVOLVE
PAYTON HUFFAKER: DESIGN - ILLUSTRATION - ANIMATION
As I devlop my skills as a designer I’ve learned to take time to appreaciate the ways brands and marketing have evolved over the last century, a totally unatural phenomena has become almost organic in its ability to adapt and survive. As a Nashville raised designer I’ve watched how the cities history and stories have built it’s own identity, and use that as an ispiration when working with brands.Being a designer gives me the privilage of getting to bring those stories to life, and having the opportunity to develop stories for people to enjoy is one of my biggest joys in life!
I’m proficient with Adobe Creative softwares, and comfortable implementing artificial intelligence into my work to speed thing, without losing the human touch. The human touch is what makes the brand evolve!
Click on the images below to check out what I’ve been working on!
