ELEV18
During this team-based assignment, our objective was to develop a non-profit brand dedicated to establishing a foundation of support and growth for individuals transitioning out of the foster care system. Specifically, our target audience consisted of 18-year-olds who were in need of housing. As part of the project, we were responsible for designing and marketing the entire brand and concept from inception to completion.
Through diligent research, analysis, and creative problem-solving, we built a brand that not only addressed the immediate challenges faced by our target audience but also aimed to empower and uplift them in their journey towards a successful and fulfilling future.
This assignment allowed us to delve into the intricate details of brand development and marketing, while simultaneously cultivating empathy and understanding for a vulnerable population. It provided us with a valuable opportunity to apply our skills and knowledge towards creating real-world solutions that would have a positive impact on the lives of young adults transitioning out of foster care.
